Brand Manager Job Description

Job Overview

Working as part of the marketing department, the Brand Manager is responsible for monitoring market trends and oversees advertising and marketing activities to ensure the right message and branding is delivered for the Company. Brand Managers work closely with many teams, including product developers, researchers, marketing personnel and creative agencies to make sure that the company brand and values are adhered to.

Duties and Responsibilities

Research markets, monitor market trends and identify potential areas to invest
Look at product pricing and analyse profitability
Oversee design, including fonts, corporate colours and overall branding of all online and offline collateral
Checking marketing copy
Supervising the sign off of marketing literature and campaigns, ensure the message and branding meet the company branding guidelines
Monitoring product distribution and consumer/end user reactions through focus groups
Co-ordinate new product launches to external customers and employees

Skills / Attributes Required

Previous experience in Brand Management role
Degree or equivalent qualification in marketing
Strong record of academic success
Strong communication skills
Excellent organisation and planning
Keen eye for detail

Typical Salary Range

£35,000 to £47,000

Brand Manager Job Description

Job Overview

Duties and Responsibilities

Skills / Attributes Required

Typical Salary Range

CV Screen is a full service Recruitment Agency which has been placing candidates since January 2000.

Tel: 0345 200 8170