CRM Manager Job Description

Job Overview

The Customer Relationship Manager is responsible for the creation and development of the CRM strategy using a creative approach to secure and manage target audiences whilst delivering outstanding campaigns. Working with the Direct Sales and Marketing Managers a CRM Manager ensures a stream of high quality leads through online and email marketing, to drive acquisitions, increase conversion, improve retention and customer loyalty.

Duties and Responsibilities

Planning, managing and delivering CRM strategy
Building collaborative relationships with all marketing teams to gain a great understanding of customer base through insight, segmentation and data analysis
Management of data and CRM agency, resolving any issues that arise during the implementation of CRM campaigns
Analysis and reporting on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue
Identifying areas for improvement and making recommendations
Working closely with the Head of eCommerce to manage the CRM budget

Skills / Attributes Required

Previous experience in CRM / data marketing / email marketing
First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge
Excellent planning, analytical skills and project management
Knowledge and understanding of data and production processes
Great communications skills, written and verbal
Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally
Ability to be creative and use their initiative to develop new ideas

Typical Salary Range

£35,000 to £50,000

CRM Manager Job Description

Job Overview

Duties and Responsibilities

Skills / Attributes Required

Typical Salary Range

CV Screen is a full service Recruitment Agency which has been placing candidates since January 2000.

Tel: 0345 200 8170