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CRM Manager Job Description

Job Overview

The Customer Relationship Manager is responsible for the creation and development of the CRM strategy using a creative approach to secure and manage target audiences whilst delivering outstanding campaigns. Working with the Direct Sales and Marketing Managers a CRM Manager ensures a stream of high quality leads through online and email marketing, to drive acquisitions, increase conversion, improve retention and customer loyalty.

Duties and Responsibilities

  • Planning, managing and delivering CRM strategy
  • Building collaborative relationships with all marketing teams to gain a great understanding of customer base through insight, segmentation and data analysis
  • Management of data and CRM agency, resolving any issues that arise during the implementation of CRM campaigns
  • Analysis and reporting on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue
  • Identifying areas for improvement and making recommendations
  • Working closely with the Head of eCommerce to manage the CRM budget

Skills / Attributes Required

  • Previous experience in CRM / data marketing / email marketing
  • First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge
  • Excellent planning, analytical skills and project management
  • Knowledge and understanding of data and production processes
  • Great communications skills, written and verbal
  • Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally
  • Ability to be creative and use their initiative to develop new ideas

Typical Salary Range

£35,000 to £50,000