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Direct Marketing Executive Job Description

Job Overview

A Direct Marketing Executive works closely with the CRM Manager to develop an overall direct marketing strategy for the company. With responsibility for writing copy, carrying out campaign analysis and reporting.

Duties and Responsibilities

  • Work with the CRM Manager to create and implement the Direct Marketing plan
  • Copy writing of campaign material for both online and offline campaigns, including website, email and direct mail pieces
  • List management, ensure that contact lists are relevant and up to date
  • Briefing of external agencies for design and print
  • Campaign analysis and reporting
  • Make recommendations for future activity

Skills / Attributes Required

  • Degree in marketing or equivalent marketing qualification e.g.CIM
  • Clear communicator both written and verbal
  • An ability to understand basic DM Analytics
  • Have a strong commercial awareness
  • Great Organisational skills
  • Be creative in your way of thinking
  • Works well in a team

Typical Salary Range

£20,000 to £25,000