Market Research Executive Job Description

Job Overview

The purpose of the Market Research Executive is to assist the Market Research Manager in the delivery of qualitative and quantitative market research, competitor, data analysis as well as recommendations to support the development of go-to-market strategies.

Duties and Responsibilities

Compile market overviews, competitor profiles and competitor activity mapping to support the development of go-to-market strategies
Interpret and analyse data, market metrics and intelligence, write and prepare reports and make actionable recommendations
Assist in ensuring that all insight, including research and evaluation projects fit and inform the overall business strategy
Coordinate and gather customer insight across key project areas

Skills / Attributes Required

A degree or equivalent marketing qualification (e.g. CIM)
Proven experience of creating and developing or conducting online survey, focus groups and other relevant research channels
Ability to compile market overviews, competitor profiles and undertake robust competitor activity mapping
Ability to coordinate and gather customer insight across key project areas and to offer recommendations for best practice
Ability to undertake and commission primary, secondary research and stakeholder mapping
Relevant project management experience

Typical Salary Range

£28,000 to £35,000

Market Research Executive Job Description

Job Overview

Duties and Responsibilities

Skills / Attributes Required

Typical Salary Range

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