Market Research Manager Job Description

Job Overview

Working as part of the Marketing Department, the Market Research Manager is responsible for producing market research reports to assist in evaluating product/service performance and assessing future trends. A key part of the role is commissioning surveys and coordinating research projects.

Duties and Responsibilities

Lead, manage and execute primary research
Produce reports on statistics and present findings
Design and use of quantitative research, either face by face, telephone, postal surveys or email
Control and use qualitative research such as focus groups and in-depth interviews
Analyse published internal data and statistics to evaluate past performance of sales and assess future product trends

Skills / Attributes Required

Strong communication and people skills
Excellent organisation and planning
An analytical mind, and a strong knowledge of statistics
An ability to handle data to work in quantitative research
The ability to take responsibility and handle pressure
Excellent communication skills
Accurate and clear written skills when producing questionnaires and reports
To be methodical and well organised, with good numerical, analytical and problem solving skills
Commercial awareness

Typical Salary Range

£31,000 to £41,000