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Market Research Manager Job Description

Job Overview

Working as part of the Marketing Department, the Market Research Manager is responsible for producing market research reports to assist in evaluating product/service performance and assessing future trends. A key part of the role is commissioning surveys and coordinating research projects.

Duties and Responsibilities

  • Lead, manage and execute primary research
  • Produce reports on statistics and present findings
  • Design and use of quantitative research, either face by face, telephone, postal surveys or email
  • Control and use qualitative research such as focus groups and in-depth interviews
  • Analyse published internal data and statistics to evaluate past performance of sales and assess future product trends

Skills / Attributes Required

  • Strong communication and people skills
  • Excellent organisation and planning
  • An analytical mind, and a strong knowledge of statistics
  • An ability to handle data to work in quantitative research
  • The ability to take responsibility and handle pressure
  • Excellent communication skills
  • Accurate and clear written skills when producing questionnaires and reports
  • To be methodical and well organised, with good numerical, analytical and problem solving skills
  • Commercial awareness

Typical Salary Range

£31,000 to £41,000