Marketing Director Job Description

Job Overview

Reporting to the Managing Director, the Marketing Director has overall responsibility for the entire Marketing function. In collaboration with the senior team, you will plan and execute the company’s offline and online marketing plan, working to drive traffic to the website through PPC, SEO, Emails, CRM and Social Media as well as directing direct marketing and email marketing campaigns.

Duties and Responsibilities

Plan and execute the company’s brand and marketing strategy, for new and existing products and services
Set and manage an annual marketing budget
Review and react to changes in market, trends, competitors and adapt marketing activities accordingly
Manage external agencies providing PR, media, exhibition and design services
Oversee and approve recommendations for events, such as exhibitions and conferences
Ensure that marketing materials either printed or digital are accessible centrally and updated material is circulated
Manage and control the company’s social media channels
Oversee the company’s PPC including budget and reporting
Monitor and report on the effectiveness of all marketing campaigns
Identify new business opportunities
Oversee the day-to-day operations of the marketing department. Supervising and mentoring your team and recruiting when necessary

Skills / Attributes Required

Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Proficiency with HTML, content management systems, and design software

Alternative Job Titles

Head of Marketing

Typical Salary Range

£70,000 to £100,000