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PR Manager Job Description

Job Overview

The PR Manager is responsible for planning, direction and overseeing the full range of PR activities. Whilst working closely with Journalists and media contacts to promote the Company through all media opportunities.

Duties and Responsibilities

  • Identify online and offline PR opportunities
  • Write and oversee the distribution of all press releases, case studies and editorial features
  • Optimise all press coverage working alongside the SEO team
  • Build and manage a list of relevant industry media contacts for press material distribution and potential PR opportunities
  • Identify key personnel within the company as spokesman for media opportunities and brief accordingly
  • Convey awareness of the Company brand and branding message in all media coverage and communication
  • Work closely with the Sales Team to ensure that all PR compliments the Sales objectives

Skills / Attributes Required

  • Degree in PR or equivalent professional qualification
  • Possess strong communication skills both written and verbal
  • Proactive at building new relationships
  • Excellent interpersonal skills
  • Ability to identify opportunities, make decisions and act accordingly

Typical Salary Range

£30,000 to £40,000