An SEO Executive is responsible for assisting with the management of all SEO activity including content strategy, link building and keyword analysis to improve and maintain the company website ranking through all the major search engines.
Management Responsibilities
Work to develop SEO friendly site architectures, content management and other technical requirements
Lead keyword/phase research, content optimisation and link development
Assist competitive benchmarking, analysis and monitoring
Create and distribute SEO reports and analysis that measure the effectiveness of SEO activities across the business
Work with the Marketing team to support a SEO friendly strategy
Skills / Attributes Required
A degree or equivalent marketing qualification (e.g. CIM)
Extensive SEO experience
Thorough comprehension of in-depth back link analysis
Scientific approach to rank, organic traffic analysis, social media and PR
Comfortable dealing with large site structures
Knowledge of Analytic software
Good understanding of development processes, HTML and other standard code